Today, hashtags have become almost essential when it comes to social media marketing. While we don’t want to get overzealous with our hashtag use- cue Jimmy Fallon and Justin Timberlake- we do want to make an impression and create conversations among our social media audiences.  To do that, here are some tips on how to create resounding Tweets with the use of hashtags.

Keep it simple, but memorable: When using hashtags, it’s important to keep them short, sweet and unforgettable. Creativity and humor are always welcome, but keep in mind that the hashtag you use should have a positive connection to your brand.

Stay engaged: Join the conversation and engage with your audience with the use of your hashtag. By monitoring, responding and conversing with followers, you have the opportunity to leave them with a lasting impression of your brand. Maintaining positive relationships with your customers should always be a priority!

Don’t overuse: One thing to avoid is the excessive use of hashtags. Some may argue that you are likely to get more attention, but in reality, most users find them to be annoying and less credible. We suggest keeping the use of hashtags to a minimum of two per Tweet.

Stay consistent throughout platforms: Once you’ve developed your hashtag, be sure to use it consistently throughout each of your social media platforms. Followers should be able to associate the hashtag to your brand through the use of all different mediums.