It’s 2016, and with this New Year comes the annual New Year’s Resolution. This year, we encourage you to not only make a personal resolution, but a work resolution as well—this could be to get more organized, learn something new or to simply sharpen your skills in the industry. We have listed a few of our favorite Public Relations Industry books that can help you accomplish all three of these below.
“Lean In” by Sheryl Sandberg:
Summary: In Lean In, Sheryl Sandberg examines why women’s progress in achieving leadership roles has stalled, explains the root causes, and offers compelling, commonsense solutions that can empower women to achieve their full potential.
“This is How You Pitch” by Ed Zitron
Summary: This book will teach you all you need to know about public relations, from what to do on your first day at your desk to how to start your own PR agency. You’ll learn the core skill of the business: pitching. It’ll also tell you how to avoid becoming a buzzword-spitting automaton that the media will hate.
“How to Win Friends and Influence People” by Dale Carnegie
Summary: You can go after the job you want…and get it! You can take the job you have…and improve it! You can take any situation you’re in…and make it work for you! For over 50 years the rock-solid, time-tested advice in this book has carried thousands of now famous people up the ladder of success in their business and personal lives.
“For Immediate Release: Shape Minds, Build Brands, and Deliver Results with Game-Changing Public Relations” by Ronn Torossian
Summary: It is essential that businesses know how to communicate quickly, often preemptively, and effectively to survive—and at a cost that is far lower than comparable marketing and ad campaigns. The first book by the owner of a top 50 PR agency, For Immediate Release, Ronn Torossian reveals how public relations can do just that—while also defining brands; helping companies and individuals court the press or avoid it; growing business without alienating loyal customers; resolving crises quickly; and improving first page results on the most powerful search engine in the world (Google).
Do you have a favorite book that has helped you improve your skills? Comment below!