Social Media is becoming increasingly important for businesses as it not only helps build their brand, but allows them to connect with the public on a more personal level. With the hundreds of social media platforms available to businesses, deciding which one best serves their brand can get a little tricky and many factors must be taken into consideration. The proper social media platform will reach the right audience as well as display content in a way that works best for the brand. We have listed four of the most common social media platforms and what they offer below.

Facebook: To build a fan base and increase brand awareness for both a business and their products Facebook is the way to go. This platform allows companies to post content using text, images or videos that gets their fans excited about their business in a fun, creative way. Facebook also has the option to target posts and ads to reach a specific demographic for those that wish to create extremely customized content.

Twitter: Twitter is great for customer service as well as immediate fan engagement. It can serve as a quick-response platform to address questions, comments or concerns an audience may have as well as communicate company news (new products, expansion, etc.) in just one concise tweet.

Pinterest: Pinterest is great for businesses who benefit from their audience actually seeing their product. With Pinterest, a brand can post pictures of their product along with relative information their audience may need to know. For example, a food brand could post boards containing recipes for each season, nutritional information about their product, ways to use their product and more which helps increase brand awareness as well as show people how the product can be used in their lives.

YouTube: For companies that have a product people need to physically use or assemble, YouTube is the solution. Many times, a product may look more complicated than it really is, but with a video the client will be informed and instructed on how to properly use the product.

We hope this breakdown has helped you understand what purpose each social media platform serves—do you have a favorite social media platform? Share it with us below!

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