If you stay up to date on the latest trends in Social Media, then you probably know all about Instagram. What you might not know is how their latest announcement can help your brand reach a new target audience that has remained untouchable in the social ad-sphere until now.

Instagram has served as an online mobile photo-sharing, video-sharing and social networking service that has attracted over 400 million monthly users since its launch in 2010. Recently, they announced that businesses will now have to ability to advertise on the platform with a “self-serve” option allowing companies will to target their audiences through the popular app and advertise their brands to numerous Instagram users.

The most active users of this innovative platform are teens and young adults who are interested in the latest social trends and understand the features of this social media platform—which makes the long-anticipated introduction of Instagram Ads a breath of fresh air for businesses looking to engage with these users.

With impressive click-through rates, the potential for Instagram ads is tremendous. Early Instagram advertising campaigns from Taco Bell and Mercedes-Benz have already seen impressive increases in ad recall, spurring other adopters to follow their lead. What’s more, Instagram Ads can be created through Facebook Ads Manager and Power Editor, making it easy for businesses to post photo ads, carousel ads or 30-second video ads to reach their target audience as well as select from four objectives including Clicks to Website, Video Views, Mass Awareness and Mobile App Installs to ensure they are getting the most out of their Instagram Ads.

If you think Instagram ads may be a good strategy for you, be sure to keep in mind what kind of media and creative your target is interested in and learn more here!