The relationships public relations professionals have with the media are the key to a clients’ program success. Without them, it is impossible to secure exposure or receive feedback. As in everyday life, relationships are key and likewise, one must work to establish and maintain a strong relationship with the media they are targeting for coverage. Below, we list a few tips below that will help strengthen these relationships.
Stay Current and Specific to the Media YOU are Targeting. Read recent stories editors have written and send an email with feedback. This shows the editor that you are genuinely interested in their work and are not only talking to them to get a product or client featured.
Stay Connected! This can be via Twitter, Facebook or LinkedIn. Not only will following them on social media give you an idea of what an editor is interested in outside of their career, but it will make you stand out among others. (It also doesn’t hurt to endorse them for a skill or like their posts).
Know what they Cover! Knowing what an editor covers is key to understanding what stories/products they are likely to be interested in. Many editors may move around between publications, or just switch up what they cover for different months–be sure to stay updated so you can pitch them accordingly.
Appreciate! Appreciate! Appreciate! More often than not, feedback to the media is negative. When an editor covers a product or story that you pitched, be sure to send a follow up email thanking them for the placement. This shows them you appreciate the time they took to review your product and that you actually read it.
Comment Below with other Tips That Work for You!