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Connecting with the Media

Posted by | PR Knowledge | No Comments

In the public relations industry, connections and relationships with the media are key.

Just think about it—if you were an editor tasked with choosing between two products for an upcoming story, would you choose to keep the item from the person who is unresponsive and unreliable, or would you choose to keep the item from the person who you know will not only be responsive and concise in providing you with all necessary information, but continue to stay in touch with items they know you would be interested in. To all of us at Avalon Communications, the answer is clear.

We know that doing our due diligence when it comes to pitching is a must, and enjoy creating and maintaining positive relationships with the media. A few of our team members were able to attend a media event this past week in New York City, where they were able to meet and discuss with many of the top editors and producers, and found that although most the conversations with these editors and producers has been via email or phone, that the Avalon name was well-received. It is always nice to put a face to the name of someone we have been in constant contact with, and this event was no exception.

For those of you wondering where to start when it comes to relationships with the media, we have outlined a few pointers below.

Do your research. There is nothing worse than an editor receiving a pitch for something they do not cover. Do your research and be sure you are connecting with them regrading a topic of their interest. Wasting their time is not a great way to start a positive relationship.

Be friendly. This may come as a surprise, but your product or service may not always be a perfect fit for a story an editor or producer is working on. Take the constructive criticism under consideration, and be courteous—they may still keep your pitch in mind for future consideration.

Say thank you. The process for placing a product in a story can be a grueling task. Editors inboxes are constantly being flooded with emails pitching a product that may or may not be very similar to yours. In the event they do end up using your product, please follow up with a thank you email (or take it one step further and send a card). This will help your positive relationship grow, and show the editor that their hard work did not go unnoticed.

Do you have any tips for connecting with the media? Comment below!

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The Importance of Brand Awareness

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When people hear the word ‘brand’ many things may come to mind. It may be their favorite brand of shoe, or perhaps their favorite clothing brand. All of this is thanks to a thing we like to call Brand Awareness.

By definition, Brand Awareness is the extent to which a brand is recognized by potential customers, and is correctly associated with a particular product.


Why do brands/companies need this?

Brand Awareness is very, very important and a defining factor in any products success. If consumers recognize a product, they are more likely to purchase, as well as recommend said product to their friends- which in turn increases sales!


There are two types of Brand Awareness: Top of Mind and Aided.

Top of Mind awareness is the highest level of awareness. This means that when a customer is in need of a product, a brand name comes to mind. For example, Person A asks Person B what type of detergent they like; Person B automatically says they really enjoy A+ Detergent. This means that A+ Detergent has reached “Top of Mind” Awareness.

Aided awareness is when a consumer may not be able to name a brand off the top of their head, but is able to recognize one brand name when multiple are present. For example, Person A asks Person B what type of detergent they like. Person B is unsure, so Person A gives him a list of common detergents. Person B then remembers that they enjoy A+ Detergent.


At Avalon Communications, we work closely with each client to develop compelling and consistent communication with the consumer media in order to increase brand awareness. We do so by identifying the best target markets for each product to ensure wide spread visibility. This visibility in turn encourages Top of Mind awareness and incrementally drives sales.


The Pursuit of Happiness (at Work)

Posted by | PR Knowledge, The Workplace | No Comments

We all know that sometimes sitting at your desk day after day may get a little repetitive, therefore making work less fun- and who wants that?! Work should be a place where ideas come to life, where you feel relaxed and confident in your progress and ultimately a place that you actually want to wake up for in the morning.

The atmosphere at Avalon Communications is the perfect balance between work and play. We get things done, but have fun while doing so. Below are some fun ways to make the workplace a happy place.

Strategy Sessions

Sure, this sounds more like work than play- but they really work! Grab your co-workers, order in some lunch and simply have a conversation! Talk about your clients, their products, what you are working on now, or any questions you might have. Sitting at the same table and engaging in open conversation is a great way to brainstorm, and maybe even solve some problems! It is always nice to have a fresh perspective on ideas, and a strategy session solves just that (Plus it involves food).

Celebrate Holidays

The Holidays are always a fun time at home, so why not make them fun at work? Celebrate co-workers birthdays, have a Christmas party! This year at Avalon, we are having a Secret Santa! Having fun things like this in the office make the day a little less stressful and also show that your company really cares about you as an employee.

Make the Office Aesthetically Appealing

No one wants to work in an office that could double as a prison cell. Not only will employees be happier at an office that looks good, but they will get more work done as well! Some décor may be out of your hands- but even a simple tree at Christmas time can set a happy mood in the office.

These are just a few of the ways we like to keep it fun at Avalon, but at the end of the day it is about productivity and getting our jobs done. Keep in mind that the saying goes, “Work Hard, Play Hard” and not the other way around.

Hope you all have a FUN day at work!

Client Relationships

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Relationships in life are important. Relationships in the Public Relations industry are even MORE important.


Many companies may realize that clients are important, if not key, to a thriving business. What they do not realize is that maintaining a relationship with said client is crucial. Sure, you may have landed the biggest client your company has ever seen, but if they feel neglected one thing is for sure- you will not be seeing them again.


Like many people, the client wants to feel in the loop. They want to feel appreciated, and know that their product (which they have spent countless hours creating) is in good hands. From a company standpoint, you should want to take care of your client and make sure they feel comfortable with how you are representing their product.


Here is where companies might get confused about client relationships. They may not know exactly how to maintain a continuous, happy relationship with their clients. Some think that an emailing a client once a month will suffice, others may not even think a follow up email is needed.


At Avalon, we believe that in order to develop solid, long term client relationships the following rules must be implemented.

  1. Keep them in the loop. Whether this is by email or phone it is important that the client knows what is going on with their product at all times. Not only does constant communication open the doors for a great relationship, but it gives both you and the client greater insight for future business.
  2. Be conversational. It is important to keep conversations business appropriate, but remember that clients are people too. Simply adding a “Hope you have/had a great weekend!” can greatly alter the way you are perceived by a client.
  3. Reply in a reasonable amount of time. The client has things to do and a company to run, so their time is precious. If they email or call you, try to respond quickly. Not only does it show that you care about them, but it shows you are dedicated to their product. how to backup iphone to icloud .
  4. Be positive. Even if things are not going in the direction you hoped, or moving as quickly as anticipated- keep your head up! Always find something good in the situation and communicate that to your client. Nobody likes a Debbie Downer.

If you ever doubt whether or not to check in with a client, just remember-not one company will ever say, “Wow, I wish I didn’t know what was going on with my product.”

By employing the above practices, Avalon clients can rest assured that their brand is in good hands, and will always be given the care it needs.



The Evolution of Public Relations

Posted by | PR Knowledge | One Comment

Many say the world is constantly changing- what used to be ‘cool’ is now out of style, what used to be ‘new technology’ is now outdated. The Public Relations industry fits this trend, and does so very rapidly. (Hence the gallons of coffee PR Pro’s ingest every day).

Gone are the days when companies didn’t have an online presence, and here are the days with multiple social platforms, mobile news and bloggers. If you need information you can find it with the swipe of your finger on any mobile device. Looking for a coffee shop? There’s an app for that. expired domains Don’t know how to get to that coffee shop? Don’t worry, there’s an app for that too. domain server

Yes, the way we communicate has evolved- but the basic principles of Public Relations will always be the same. Relationships will always matter, credibility is key, and we must always be prepared to respond quickly to whatever comes our way. THAT is the beauty of Public Relations.




PR 101

Posted by | PR Knowledge | No Comments

Welcome to the Avalon blog where we will keep you current on all things PR and Social Media!

In today’s world of rapid fire communication, we are here to help you promote and extend the reach of your brand and products in order to reach your target consumer. But maybe you are new to PR and have no idea what it really is….allow us to present a brief tutorial. Or PR 101 so to speak!

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