To the general public, the Holiday season means cold weather, finding the perfect gift and deciding what to serve at the annual family gathering. To those of us in the Public Relations industry, it means getting coverage for our clients in the many Gift Guides, segments and stories that will run this Holiday season. To learn more about the inner workings of a PR agency during the Holiday months, please see below.
What do we do?
From October to December most short lead media (Newspapers, Online Sites and Broadcast Stations) are focused on filling their stories and segments with everything Holiday. This could be through a Gift Guide, Holiday Décor story or even Festive Recipe ideas. For a PR agency, this means finding a place in these stories and segments where our client’s products might be a fit.
How do we do it?
Much like any campaign, we prepare in advance. Before a holiday campaign launches we make sure all of our documents are ready—this means press releases are finalized, target media lists are compiled and the coffee pot is full. This way, once a campaign is ready to launch we have all the tools needed for a successful Holiday season. Throughout the campaign we continue to seek out opportunities for our clients in the media and stay updated on what they have planned for future stories and segments.
Now you have a better idea of what goes on in a Public Relations agency during the Holiday Season. It may sound crazy, but we love every second of it!
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